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Essentials Of Marketing Management Details

  • The best price of Essentials Of Marketing Management by Jumia in Egypt is 328 EGP
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  • Similar products to Essentials Of Marketing Management are sold at Jumia with prices starting at 1,068 EGP
  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

SKU:JU030BKAKHEXNAFAMZ
Model:BACCAH - 9780071082020
Author:Greg W. Marshall
Main Material:Paperback

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Jumia's Description

  • Publisher: McGraw-Hill
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780071082020
  • Number Of Pages: 416 pages
  • Edition: 1
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's "Essentials of Marketing Management" has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organisational performance - marketing management - is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organisations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Essentials Of Marketing Management Price insights and history

  • The cheapest price of Essentials Of Marketing Management in Egypt was 272 EGP from Jumia within the past 78 months
  • The highest price of Essentials Of Marketing Management in Egypt was 328 EGP from Jumia within the past 78 months
  • The price difference between the cheapest and highest price of Essentials Of Marketing Management in Egypt is 56 EGP from Jumia within the past 78 months
  • The average price of Essentials Of Marketing Management in Egypt is 300 EGP from Jumia within the past 78 months

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