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Essential Guide to Marketing Planning Details

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Technical Specifications

SKU:JU030BKAKHJ8NAFAMZ
Model:BACCAH - 9780273725763
Author:Marian Burk Wood
Main Material:Paperback

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Jumia's Description

  • Publisher:Pearson
  • Copyright:2010
  • Language: English
  • ISBN13 :9780273725763
  • Number Of Pages: 328 pages
  • Edition:2
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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