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Electronic Commerce: From Vision To Fulfillment Paperback 3 Details

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Technical Specifications

ISBN-13:9780131735217
Author 1:Elias M. Awad
Language:English
Publisher:Pearson Education (US)
Edition Number:3
Number of Pages:576
Book Description:For undergraduate or graduate courses in electronic commerce. this briefer text gives students an overview of managerial and technical concepts of e-commerce. the material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
Publication Date:2/16/2006

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