Electronic Commerce 2012 paperback english - 12/6/2011 Details

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Technical Specifications

Author:David King, Efraim Turban
ISBN 13:9780273761341
Language:English
Publisher:Pearson
Edition Number:7
Number of Pages:792
Book Description:Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
Publication Date:12/6/2011

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