A key text. Rich, stimulating and easy to read. -- Shimon Shmueli, Elon University, USA I will be using as a key text... Very excited to finally have a book for my course. -- Cyn Roberts, Art Institute of Portland, USA An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design. -- Paul Mazzucca, Mt Hood Community College, OR, USA Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals. -- Louise Parkinson, Fashion department, Huddersfield University, UK