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Consumer Behaviour Book Details

  • The best price of Consumer Behaviour Book by Jumia in Egypt is 408 EGP
  • Available payment methods are
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on Nov 11, 2014

Technical Specifications

SKU:JU030BKAEIPSNAFAMZ
Color:Multi-Color
Model:9780273717263
Author:Solomon, MicealBamossy, GaryAskegaard, SorenHogg, Margaret K.
Main Material:Not Applicable

Jumia's Description

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students.

Consumer Behaviour Book Price insights and history

  • The cheapest price of Consumer Behaviour Book in Egypt was 347 EGP from Jumia within the past 77 months
  • The highest price of Consumer Behaviour Book in Egypt was 408 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Consumer Behaviour Book in Egypt is 61 EGP from Jumia within the past 77 months
  • The average price of Consumer Behaviour Book in Egypt is 387.67 EGP from Jumia within the past 77 months

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