Full coverage, high impact shades 100% matte finish to suit all skin tones.Now with blend of nourishing oils to get all the colour with none of the dryness.Now with creamier formula.Now more precise application.Pigmentation is good and you usually don't need more than two swipes across the lip for opaque look. Finish is one of those comfortable matte, which means it's not completely matte like liquid lipstick, but doesn't have shine either.Scent is subtle fruity sweet. This is one of those great matte lipstick bullet formula that applies lovely and wears well without feeling dry or uncomfortable on the lips. Shade range is quite big and you can find something nude or much brighter, whatever rocks your boat. Packaging is also well made and you can't beat that price. It's even cheaper than some drugstore brands. I highly recommend you to check these out, if you like comfortable matte lipstick formula with nice selection of shades.