Purity, Potency and Bioavailability Guaranteed. Newton-Everett® is driven to deliver highly potent, ultra-pure nutritional products with uncompromised quality. Our new premium-grade liquid extracts and liquid softgels are designed to provide an ideal delivery vehicle for maximum absorption and enhanced bioavailability.   Pure and Potent: All Newton-Everett® liquid extracts and liquid softgels are independently tested using the most advanced equipment and test methods, including HPLC and GC-MS for purity and potency by third party laboratories. This guarantees purity from mercury, lead, PCB’s and other contaminants. Independent microbiological testing is also performed to ensure supplement purity and safety.   Bioavailable:   The bioavailability of nutritional supplements is an often-overlooked factor. Bioavailability basically means “the proportion of a nutrient or bioactive ingredient that was absorbed from the gastrointestinal tract” for use or storage in the body. After passing through the intestinal wall lining, the ingredients enter your bloodstream and find their way to their target organ or body system where they go to work performing their specific duties to support your health and make you feel great. What is Astaxanthin? • Versatile cell membrane and whole-body protectant • Supports health blood flow and vessel integrity • Promotes healthy, integrated immune response Astaxanthin is a carotenoid. It belongs to a larger class of phytochemicals known as terpenes. It is classified as a xanthophyll, which means "yellow leaves". Like many carotenoids, it is a colorful, lipid-soluble pigment. Astaxanthin is found in microalgae, yeast, salmon, trout, krill, shrimp, crayfish, crustaceans, and the feathers of some birds. Astaxanthin, unlike some carotenoids, is not converted to vitamin A (retinol) in the human body. Too much vitamin A is toxic for a human, but astaxanthin has lower toxicity. It is an antioxidant with a slightly lower antioxidant activity than other carotenoids. Astaxanthin is the most powerful known natural antioxidant on our planet! Natural Astaxanthin can have up to 550 times the antioxidant activity of Vitamin E and 10 times the antioxidant activity of Beta Carotene.