Part 1: do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you like to be taking full advantage of all that new technology offers you in marketing? If you answer yes to any of the above, then this book is for you. Packed with tips and techniques and real life examples, this book offers you all that you need to know about basic marketing skills. Topics covered include: the marketing plan; direct marketing made simple; writing compelling sales copy; getting the right marketing mix; telemarketing and managing pr. Part 2: in a business world that is changing rapidly, so are selling techniques. Old fashioned methods no longer apply and you need to develop new skills to prosper in the future. In super selling, you will learn how to: master the three vital stages of the selling process; become a people-person to enhance your success; make a powerful first impression on everyone you meet; build your self-confidence and esteem; communicate like an expert; gain important advance information on prospective customers; discover everyone s mind method and motivation method ; write more orders than you ever dreamt possible. Super selling will help you to revitalise your selling and to realise your true potential for success