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Generic 50 Management Ideas You Really Need to Know Details

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Technical Specifications

SKU:JU030BKAJ6BENAFAMZ
Model:9781780875835
Author:Edward Russell-Walling

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 208 pages
  • Dimensions: 137 x 215 x 19mm
  • Weight: 248g
  • Publication date: 02 Aug 2012
  • Publisher: Quercus Publishing

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

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