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CAIRO BOOKS's Description
Everyone’s doing it — Web marketing, that is. Building an online presence is
vital to your business, and if you’re looking for Web marketing real-world
experiences, look no farther than Web Marketing All-in-One For Dummies .
These eight minibooks break down Web marketing into understandable chunks,
with lots of examples from an author team of experts. The minibooks cover:
Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail
Marketing Blogging and Podcasting Social Media Marketing Online Advertising &
Pay-Per-Click Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers
and search engines; track your performance; market with e-mail, blogs, and
social media; and more. It’s a one-stop guide to Maximizing Internet potential
for your business and ranking high in searches Tracking how your ads, pages,
and products perform Managing pay-per-click ads, keywords, and budget, and
developing marketing e-mails that customers actually want to read Creating a
blog or podcast that helps you connect with clients Using social media outlets
including StumbleUpon, Facebook, and Twitter Leveraging mobile technology
Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google
AdWords redeemable coupon worth $25 to get you started! Begin developing your
Web site strategy and start marketing your business online today.