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CAIRO BOOKS's Description
Serious graphic design students and creative professionals will find this
presentation of quantitative and qualitative research methods in visual
communication invaluable. Fully illustrated with eye-opening real-life case
studies, it focuses on the relatively unexplored process of design analysis.
Illuminating and thought-provoking discussions deal with such issues as the
audience, communications theory, experimentation in the studio, semiotics, and
semantics. A final section features suggestions on how to synthesize practical
and theoretical models, with strategies that working designers can really use.