Visual Research: An Introduction to Research Methodologies in Graphic Design

330 EGP In stock

Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final ... more on CAIRO BOOKS

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  • The best price of Visual Research: An Introduction to Research Methodologies in Graphic Design by CAIRO BOOKS in Egypt is 330 EGP
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  • The first appearance of this product was on Aug 19, 2014
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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

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