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CAIRO BOOKS's Description
Thinking Objects: Contemporary Approaches to Product Design explores the many
approaches designers take to their work, deconstructing the design process. How
do objects "communicate" to us? This book reveals how designers can learn to
read the signals an object sends, interpret meaning, and discover historical
context, and use those messages in their own new product designs. Readers will
learn to recognize current genres and approaches to design, and to understand
the motivation of the pioneers who created iconic objects. Globalization,
technology, the media, and the need for a sustainable future are all part of
contemporary product design, and this innovative guide helps students and
designers everywhere to incorporate these influences and more.