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CAIRO BOOKS's Description
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you
learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or
artists like Damian Hirst for guidance on innovation, competitive advantage,
leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative
artists can help their organizations. Chapters include Madonna - Strategy at
the dance floor; Damian Hirst - The shark is dead/How to build yourself a new
market; Beuys – Understanding creativity, is every manager an artist; Picasso –
Art lessons for global managers; Koons – Made in Heaven produced on eart; and
Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine
Art of Success delivers business lessons that you'll be eager to apply.