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CAIRO BOOKS's Description
Save time and money in building, marketing and promoting your business
With huge recent shifts in the way enterprises are built, marketed, and
monetized, these are "wild west" times for business. In this new landscape,
entrepreneurs and small business owners actually have an edge in marketing
without spinning their wheels or going broke.
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on
how to market, promote and improve your business drawing on real world examples
and offering practical advice as opposed to fluffy theory. It presents a
complete roadmap for marketing and promoting your business with the latest
techniques. Draws from author David Siteman Garland's extensive experiences as
a successful entrepreneur Based on countless interviews with successful
leaders, including conversations with entrepreneurs and owners of businesses
large and small Strategies and ideas are easy to understand, digest, and
immediately put to use
From learning when to skimp and when to splurge to mastering the art of online
schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation
whether you're building your tenth business or your first.