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CAIRO BOOKS's Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your
thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek
under the hood of a search engine optimized web site. Search engine marketing
is a field where technology and marketing are both critical and interdependent,
because small changes in the implementation of a web site can make you or break
you in search engine rankings. Furthermore, the fusion of technology and
marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank
well with the major search engines, and to teach search engine marketers how to
use technology to their advantage. We assert that neither marketing nor IT can
exist in a vacuum, and it is essential that they not see themselves as opposing
forces in an organization. They must work together. This book aims to educate
both sides in that regard.