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Product Management. Donald R. Lehmann, Russell S. Winer

Product Management. Donald R. Lehmann, Russell S. Winer

Last update 10 months ago

454.80 EGP

LiveOut of stock
Last update 10 months ago

"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives...

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"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives...

Product Management. Donald R. Lehmann, Russell S. Winer Details

  • The best price of Product Management. Donald R. Lehmann, Russell S. Winer by CAIRO BOOKS in Egypt is 454.80 EGP
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  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.

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