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Product Management. Donald R. Lehmann, Russell S. Winer

Product Management. Donald R. Lehmann, Russell S. Winer

Last update 7 months ago

454.80 EGP

LiveOut of stock
Last update 7 months ago

"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives...

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"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives...

Product Management. Donald R. Lehmann, Russell S. Winer Details

  • The best price of Product Management. Donald R. Lehmann, Russell S. Winer by CAIRO BOOKS in Egypt is 454.80 EGP
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  • Similar products to Product Management. Donald R. Lehmann, Russell S. Winer are sold at Jumia with prices starting at 40 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Product Management. Donald R. Lehmann, Russell S. Winer the cheapest price is 40 EGP from Jumia

CAIRO BOOKS's Description

"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.

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