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CAIRO BOOKS's Description
Political communication systems in advanced industrial democracies are in a
state of flux. The traditional political communication system, with its limited
and regulated media channels, stable patterns of media consumption, and
identifiable party loyalty, which characterized much of the twentieth century,
is giving way to one that is less ordered and structured. This book provides an
accessible and comprehensive account of how governments, political parties,
established media organizations and citizen audiences, in the US and the UK,
are adapting to this systemic change.
Against the background of audience fragmentation and widening social and
political divisions, James Stanyer provides a critical appraisal of the
evolving relationship of political communicators and their audience. He argues
that such divisions influence citizen communicative engagement and are
increasingly exacerbated by the strategic activities of political advocates and
media organizations. Modern Political Communication is required reading for
anyone who wants a fuller understanding of the transformation of political
communication and the repercussions for democracy.