Managing Customers Through Economic Cycles

207 EGP In stock

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays ... more on CAIRO BOOKS

Buy it from CAIRO BOOKS
(0)
Report

Product Details

  • The best price of Managing Customers Through Economic Cycles by CAIRO BOOKS in Egypt is 207 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Managing Customers Through Economic Cycles are sold at CAIRO BOOKS, Jumia with prices starting at 168 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Managing Customers Through Economic Cycles the cheapest price is 168 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all." — Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." — John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." — Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." — Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." — Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles." — Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Reviews

    No reviews exist yet for this product.

    Similar Products

    ProductStorePricePayment methodsDelivery timeFees
    Reinventing Management: Smarter Choices for Getting Work Done
    Reinventing Management: Smarter Choices fo...
    Store:CAIRO BOOKSPrice: 168 EGPPayment methodsCash on DeliveryDelivery time: 5-8 day(s) Fees : 10 EGP Buy it
    Global Supply Chain Management and International Logistics
    Global Supply Chain Management and Interna...
    Store:CAIRO BOOKSPrice: 273 EGPPayment methodsCash on DeliveryDelivery time: 5-8 day(s) Fees : 10 EGP Buy it
    Foundations of Strategic Management
    Foundations of Strategic Management
    Store:JumiaPrice: 279 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Carbon Management in Tourism: Mitigating the Impacts on Climate Change (Routledge International Series in Tourism, Business and Management)
    Carbon Management in Tourism: Mitigating t...
    Store:CAIRO BOOKSPrice: 280 EGPPayment methodsCash on DeliveryDelivery time: 5-8 day(s) Fees : 10 EGP Buy it
    Civil Engineering Practice in the Twenty-First Century: Knowledge and Skills for Design and Management
    Civil Engineering Practice in the Twenty-F...
    Store:JumiaPrice: 536 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Urban Water Engineering and Management
    Urban Water Engineering and Management
    Store:CAIRO BOOKSPrice: 639.90 EGPPayment methodsCash on DeliveryDelivery time: 5-8 day(s) Fees : 10 EGP Buy it
    Distribution Channels: Understanding and Managing Channels to Market
    Distribution Channels: Understanding and M...
    Store:JumiaPrice: 934 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    System Engineering Management
    System Engineering Management
    Store:JumiaPrice: 1,210 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Managing Customers Through Economic CyclesManaging Customers Through Economic Cycles





    ... or add to a new wish list.