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CAIRO BOOKS's Description
Turn landing pages into profits with the right tools
Successful landing pages don't happen by accident, they follow a carefully
crafted formula. If you want to convert visitors to your site into sales, it's
crucial to understand how to design, monitor, and maintain your landing page.
This straightforward, plain-English guide shows you how to cover all the
bases-from the visual layout, to using language effectively, to linking
strategies, and more. The book is packed with practical tips and techniques, it
also identifies common mistakes and pitfalls you should avoid. The book
features a valuable $50 coupon off the price of a site diagnosis and webinars
on the author's website. Discover the power of language and how to use it as a
call to action Start predicting customer browsing behavior Diagnose current
problems with your landing page Create a unified marketing message between the
search engine result and landing page Examine common optimization approaches
Master specific tools for tracking results and follow strict maintenance
If you want to make your landing page more appealing, this book provides
clear, hands-on explanations and information that you can put to use