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Data Mining and Market Intelligence for Optimal Marketing Returns

Data Mining and Market Intelligence for Optimal Marketing Returns

Last update 10 months, 4 weeks ago

410.40 EGP

LiveOut of stock
Last update 10 months, 4 weeks ago

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theo...

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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theo...

Data Mining and Market Intelligence for Optimal Marketing Returns Details

  • The best price of Data Mining and Market Intelligence for Optimal Marketing Returns by CAIRO BOOKS in Egypt is 410.40 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 30, 2014

CAIRO BOOKS's Description

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. * Provides a dual treatment of market research and data mining * Uses a how-to approach for professionals with illustrative case studies in addition to theory * Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

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