Data Mining and Market Intelligence for Optimal Marketing Returns

410.40 EGP
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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theo... more on CAIRO BOOKS

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Data Mining and Market Intelligence for Optimal Marketing Returns Details

  • The best price of Data Mining and Market Intelligence for Optimal Marketing Returns by CAIRO BOOKS in Egypt is 410.40 EGP
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  • Similar products to Data Mining and Market Intelligence for Optimal Marketing Returns are sold at CAIRO BOOKS, Jumia with prices starting at 291.60 EGP
  • The first appearance of this product was on Aug 30, 2014
  • Amongst similar products of Data Mining and Market Intelligence for Optimal Marketing Returns the cheapest price is 291.60 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. * Provides a dual treatment of market research and data mining * Uses a how-to approach for professionals with illustrative case studies in addition to theory * Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

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