This product may not be available anymore. Click here for similar products.

Consumer Behaviour: A European Outlook Details

  • The best price of Consumer Behaviour: A European Outlook by CAIRO BOOKS in Egypt is 240 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Consumer Behaviour: A European Outlook are sold at Jumia with prices starting at 660 EGP
  • The first appearance of this product was on Aug 19, 2014

Similar Products

Store

Payment methods

Delivery Time

Delivery Fees

CAIRO BOOKS's Description

This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

Top Products in Booksmore

    Reviews of Consumer Behaviour: A European Outlook

    • No reviews exist yet for this product.

    Video Reviews of Consumer Behaviour: A European Outlook

    • loading video reviews