This new edition of the bestselling book by Ian Marcouse and a team of experienced business-studies writers has been fully revised and revamped. Intellingently written, it explains key business principles and concepts in a straightforward way and provides ample opportunity for students to test their learning through exercises and data response questions. Now in full color, the new edition features: *a host of topical new case studies *issues for analysis *new page design *interactive Dynamic Learning CD-ROM with additional self-assessment exercises, revision tips, and many other features