In this pioneering book, Dr. Aston and his colleagues talk about the development in the field of using the telephone in the light of information technology and modern technologies, as it has become a major component in modern marketing operations and methods. The authors begin their talk in this book by explaining the concept of customer management over the phone, then they discuss the advantages of this method, and they talk about its role in raising customer satisfaction rates and increasing sales opportunities. In this regard, the book includes precise details about the principles and methods of this process. This is in addition to the actual examples and case studies drawn from real life and the multiple templates ready for use.Therefore, we dedicate this book to all marketing managers who aspire to achieve more success....Here is this valuable book that we hope will help you take your company to new heights of success and profitable deals in the fields of marketing and sales.