Intelligent reading of the market for pharmaceutical companies Executives in pharmaceutical companies practice a form of prediction when making any decision. Predicting the future is one of the indispensable tools for manyDepartments of various companies, whether preparing production schedules for the coming months or even when developing market estimates for pharmaceutical drugs over the coming decades. This practical guide explains the basis for successful forecasting models for products still in the development stages, as well as for products that have already been launched.In the Markets, by balancing overly complex approaches with oversimplification, the book also explores the forecasting process for industry.Pharmaceuticals, and reviewed many of the tools and methods that are used in the preparation of forecast models for new products that have previously been put on the market, and how to inform the ownersOn market dynamics, in addition to addressing the strengths and weaknesses of various forecasting methods, the book presents at the end a lengthy case study that reveals to the reader the extentBenefiting from this book Therefore, the book is a useful and valuable guide for those in the forecasting process and for a large number of decision makers and executives who are guided in making their decisions.About the author: Arthur Cook occupies the position of head of a consulting company in the field of sales and marketing, and he previously worked as a director of the forecasting department in a major drug.His work in this field lasted 20 full years, during which he dealt with a large number of pharmaceutical companies in conducting their forecasting operations. He developed prediction models for more than100 different therapeutic areas. He has published many books on forecasting, research and research in the field of pharmaceutical industries. Authored by Arthur Cook.