The text messaging revolution - An in-depth look at how to deal with customers in a personal way - the first specialized book on mobile marketingMobile marketing has become one of the most used methods by companies in the twenty-first century. Therefore, major companies and well-known trade names in the world decided to contact their customers via mobile devices to promote their products.In light of this awareness of the capabilities of mobile in the field of marketing, you should discover the path taken by these companies and the reasons that prompted them to do so. Therefore, we present this book in your hands now as the first global edition that takes an in-depth look at the effectiveness of mobile as an advertising medium that has made its way into the field of marketing recently.Now we can only say that this book is distinguished by its clarity, brevity, and organized thinking - which has made it an indispensable reference for those in the field of marketing. Also, the writer has succeeded in covering all aspects of the market and showing how to take advantage of different marketing tools and how to combine them with modern technology to achieve maximum benefit and to achieve exemplary relationships with customers.