ادارة التراخيص وحقوق الملكية Details

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Technical Specifications

SKU:GE810BM00889XNAFAMZ
Color:red
Model:9789774088261
Shop Type:Jumia Mall
Main Material:paperback
Production Country:Egypt
Size (L x W x H cm):23*17

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Jumia's Description

The aim of this book is to take the reader on a tour to identify the complex and interrelated activities that are indispensable for conducting a successful sale of technical expertise at the international level. Which it supports and the opportunities it provides at various levels and the obstacles that it encounters and its solutions, in addition to a number of other related issues.At the end of the first part, which summarizes aspects of using the licensing activity, comes the second, which deals with the strategic aspects of licensing as a means that can be used to form a commercial activity outside the home country. During that, decisions related to licensing and a number of other options that can be used as alternatives to licensing, such as investment and franchising, are addressed.As for the third part, it deals with a number of legal and political issues related to licensing, in addition to an actual form for a licensing contract. The fourth part reviews a number of administrative issues related to licensing activity, planning and financing it, and marketing the products resulting from it, in addition to issues related to the recruitment of suitable workers to practice the jobs related to this activity. Issues that are always the subject of controversy and discussion in the relations that arise between both the licensee and the licensee.Finally, Part Five sheds light on some considerations related to licensing activity in a number of countries and regions (including developing countries), while Part Six summarizes what has been dealt with throughout the book and provides an overview of the expected future prospects for licensing activity.This book provides a comprehensive and updated view of the most important issues and problems that may stand in the way of any executive official in the field of licensing, while clarifying ways to deal with these problems effectively.

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