Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.

Contrast intensified. Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, our Full Array LED with XR Triluminos Pro delivers natural shades in every detail.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures that fast-moving sports and action-packed movies stay smooth, bright and clear.

Studio-quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV preserves the director's intent. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR's ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites

Synchronised. Sound and picture harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.

What you hear matches what you see

With Acoustic Multi-Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.

Clear Voice. Precise dialogue.

Acoustic Center Sync

With Acoustic Centre Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Jaw-dropping graphics. Immersive soundscapes. Game on.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you'll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA XR automatically