Sony [55X9300] Smart Bravia Series LED TV 55 Inches

A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

Our powerful 4K Processor X1™ brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and enhanced to near 4K resolution, from TV broadcasts, Blu-ray Discs, DVDs, or even 4K internet videos. You’ll enjoy incredible 4K images with stunning clarity, more lifelike colours and sparkling contrast.

Our unique Slim Backlight Drive delivers astounding image quality from an incredibly slim design.

 This unique backlighting algorithm faithfully reproduces a far wider brightness range than a conventional LED TV with brighter peaks and deeper, more revealing shadow detail and blacks. When combined an HDR signal you’ll experience even greater brilliance in every scene as it increases the quality of HDR with finely-gradated bands of colour and more vibrant colours.

 Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching. 

 Unique to Sony, a TRILUMINOS™ Display enriches your viewing experience with a wider palette of colours and more natural shades and hues. A TRILUMINOS Display excels at reproducing reds, greens and blues – colours that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive colour palette and precise gradation.