Colgate's new clinically proven toothbrush whitening system with White Seal Technology that contains the same enamel-safe whitening ingredient dentists use to give you a beautiful white smile. It's as easy as Brush-Whiten-Go.

Usage directions: Apply gel after brushing. No waiting, no rinsing! Recommended 2 clicks of gel for top teeth and 2 clicks for bottom teeth. For best results, use continuously 2 times daily for 3 weeks and continue to brush daily. Start using a new Colgate® 360 Optic White™ Toothbrush + Whitening Pen every 3 months.

Storage: Store pen inside toothbrush handle. Before storing, wipe remaining gel and moisture from tip to clean. Do not use water.

WARNINGS: Keep out of reach of children. Do not use with children under the age of 12. If more than the amount used for whitening is accidentally swallowed, get medical help. Avoid contact with eyes. If product contacts the eyes, rinse thoroughly with water. If irritation of the gums or mouth occurs, discontinue use.