Great companies distinguish themselves from the competition by providing their customers with something truly special‎,‎ something beyond price point that can‎'‎t be duplicated‎:‎ unique‎,‎ outstanding customer service experiences‎.‎ "Win the Customer" cuts right to the chase‎,‎ giving readers practical‎,‎ powerful techniques for energizing the way they interact with the people who drive their business‎.‎ Filled with examples and inspiration‎,‎ the book shows readers how to‎:‎ Align the business around a customer service mission ‎- Make every employee a customer service agent ‎- Create an environment in which exceptional service experiences can happen ‎- Humanize customer service‎,‎ virtually and in person ‎- Find a way to say "yes" even when the answer is "no" ‎- Ask fewer questions‎-‎-and provide more answers ‎- Use words that win customers ‎- Empower employees to find innovative solutions ‎- Learn from your critics ‎- Exploit your customer‎'‎s pain points‎,‎ but never the customer ‎- Allow for random acts of WOW‎-‎-they‎'‎re often the most memorable ‎- And much more When it comes to service‎,‎ satisfaction is a short‎-sighted goal‎.‎ Follow the simple rules in this book and transform ordinary customers into lifelong fans‎.‎