‎"‎This book dispels the myths surrounding the process of starting a business‎,‎ and gives hope and encouragement to people who would like to give it a try‎.‎‎"‎ ‎-Tim Berry‎,‎ Founder and CEO‎,‎ Palo Alto Software Creators of the World‎'‎s Most Popular ‎"‎Bruce Barringer and Duane Ireland‎'‎s new book‎,‎ What‎'‎s Stopping You‎?‎ is an insightful and thought‎-provoking examination of nine common myths that discourage individuals from starting new businesses‎.‎‎.‎‎.‎This book is much‎-needed and long overdue‎.‎‎.‎‎.‎The value of What‎'‎s Stopping You‎?‎ is that it effectively debunks the false premises that too often preclude acts of business start up‎.‎ What‎'‎s Stopping You‎?‎ is an encouraging‎,‎ instructive‎,‎ and eloquently written book that would be a valuable addition to any aspiring entrepreneur‎'‎s bookshelf‎.‎‎"‎ Jeffrey G‎.‎ Covin‎,‎ Samuel and Pauline Glaubinger Professor of Entrepreneurship‎,‎ Kelley School of Business‎,‎ Indiana University‎,‎ Bloomington‎,‎ Indiana ‎"‎Over the years I have observed many seemingly great business opportunities never get off the ground‎.‎ Quite often‎,‎ what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business‎.‎ In What‎'‎s Stopping You‎?‎‎,‎ Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams‎.‎‎"‎ Jeffrey R‎.‎ Cornwall‎,‎ The Jack C‎.‎ Massey Chair in Entrepreneurship‎,‎ Belmont University‎,‎ Nashville‎,‎ Tennessee ‎"‎Barringer and Ireland simultaneously demystify start‎-up misconceptions and empower readers to explore their own opportunity with renewed passion‎.‎ Many prospective entrepreneurs feel trapped by myths‎,‎ the authors carefully detail the myth‎'‎s fallacies and encourage the reader to see beyond start‎-up stereotypes‎.‎ Future and experienced entrepreneurs have much to learn from What‎'‎s Stopping You‎?‎‎"‎ Sarah Schupp‎,‎ Founder/CEO‎,‎ University Parent Media‎,‎ Boulder‎,‎ Colorado ‎"‎Creating your own business from scratch can be a mental‎,‎ emotional‎,‎ and financial roller coaster ride‎.‎ Bruce Barringer and Duane Ireland‎'‎s book provides a ‎'‎voice of reason‎'‎ and helps give you the confidence to realize you can do it‎.‎ They recognize that starting a business is hard work‎,‎ but that it is attainable‎-and that you should celebrate your accomplishments every step of the way‎.‎‎"‎ Jan Stephenson Kelly‎,‎ Cofounder/CEO‎,‎ Spark Craft Studios‎,‎ Cambridge‎,‎ MA Business Plan Software Follow Your Dream‎!‎ Start Your Own Winning Business‎-Now‎!‎ *Get past the myths that keep you from making the leap *Gain the practical skills and confidence you need to succeed *Quickly evaluate business ideas and pick a winner *Launch your company and watch it grow and profit Build the business you‎'‎ve always dreamed of‎!‎ Take control of your future and achieve the breakthrough success that‎'‎s only possible when you‎'‎re working for yourself‎.‎ You can do it‎-and this book will show you how‎.‎ Forget the myths that have been standing in your way‎.‎ You don‎'‎t need to be rich‎.‎ You don‎'‎t need extensive business experience‎.‎ You don‎'‎t need to be a genius‎.‎ You don‎'‎t need a revolutionary product or service‎.‎ You can handle the risk‎,‎ the competition‎,‎ and the challenges‎.‎ The proof‎'‎s on every page of this book‎:‎ case studies of ‎"‎ordinary‎"‎ people building great businesses and practical techniques you can use‎,‎ too‎-every step of the way‎!‎