Basic semiotic theories are taught in most art schools as part of a contextual studies program‎,‎ but many students find it difficult to understand how these ideas might impact on their own practice‎.‎ Visible Signs tackles this problem by introducing key theories and concepts‎,‎ such as signs and signifiers‎,‎ and language and speech‎,‎ within the framework of visual communication‎.‎ Each chapter provides an overview of a particular facet of semiotic theory‎,‎ with inspiring examples from graphic design‎,‎ typography‎,‎ illustration‎,‎ advertising and art to illustrate the ideas discussed in the text‎.‎ Creative exercises at the end of the book will help exemplify these ideas through practical application‎.‎ The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter‎.‎ This new edition also features a new design and layout‎.‎