This book offers students a comprehensive‎,‎ theoretical‎,‎ and practical guide to communication theory‎.‎ Croucher defines the various perspectives on communication theory‎-the social scientific‎,‎ interpretive‎,‎ and critical approaches‎-and then takes on the theories themselves‎,‎ with topics including interpersonal communication‎,‎ organizational communication‎,‎ intercultural communication‎,‎ persuasion‎,‎ critical and rhetorical theory and other key concepts‎.‎ Each theory chapter includes a sample undergraduate‎-written paper that applies the described theory‎,‎ along with edits and commentary by Croucher‎,‎ giving students an insider‎'‎s glimpse of the way communication theory can be written about and applied in the classroom and in real life‎.‎ Featuring exercises‎,‎ case studies and keywords that illustrate and fully explain the various communication theories‎,‎ Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories‎.‎