â Inspired by a new‎,‎ transformative era in human and business relations‎,‎ this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers‎.‎ It is all about guiding organizational change and business transformation‎,‎ starting with sales itself‎.‎ Companies choosing this approach can make a significant and meaningful difference with strategic customers‎,‎ moving beyond the competition‎.‎ By challenging existing business assumptions and creating new perspectives on the marketplace‎,‎ organizations can increase value across traditional company borders‎,‎ making the ‎(‎business‎)‎ world a better place in the process‎.‎ Both thought‎-provoking and practical‎,‎ this management book integrates academic insights‎,‎ real life examples and best practices of business transformation‎.‎ It is a must‎-read for business leaders aiming to make a difference‎.‎‎"‎Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets‎,‎ dev‎.‎‎.‎‎.‎