The logo for the Tornado brand shows the symbol of a whirlwind substituting for a letter in the word‎.‎ This visual graphically describes the power of the name‎.‎ In France‎,‎ the Tornado name has been closely associated with vacuuming products‎.‎ However‎,‎ the brand has the potential and earned equity to be used in numerous product categories‎.‎ Since Tornado embodies power and speed‎,‎ why not consider it for cleaners‎,‎ or sporting equipment or possibly even power tools‎?‎