This book explains how income growth and better environmental qualities go hand in hand‎,‎ and reviews the drivers and barriers to sustainable innovation on the basis of real‎-life cases‎.‎ It discusses why innovation‎-based income growth reduces environmental impacts and how the huge global markets for sustainable innovation are currently hampered by protectionist policies‎.‎ Subsequently‎,‎ diverse sustainable innovators are presented in ascending order of the complexity of interactions between innovators and stakeholders‎.‎ In this context‎,‎ innovating consumers who create communities of peers in solar powered mobility are examined in the first case‎.‎ It also focuses on regional tacit inventors‎,‎ who spur innovation in tourism mobility thanks to the informal policies but whose efforts are obstructed by the formalities of the European Union‎.‎ Artists with an interest in both innovations and the environment develop art services that deliver experiences of environmental qualities‎.‎ Though these experiences have gone unrecognised s‎.‎‎.‎‎.‎