The cofounder of ‎"‎China‎'‎s new smartphone king‎"‎ ‎(‎CNN‎)‎ reveals the strategy that launched his company to the top of the industry in record time In an extraordinarily competitive industry‎,‎ Xiaomi has risen to the top echelon through innovative marketing and visionary business strategy‎.‎ In just four short years‎,‎ it has become the third largest smartphone maker in the world‎.‎ How did they do it‎?‎ The Xiaomi Way details both the marketing and business strategy behind the company‎'‎s success‎,‎ each of which is built on three pillars‎.‎ Its marketing maxims are‎:‎ Open R&D to users‎,‎ create an interactive design‎,‎ and promote through word‎-of‎-mouth‎.‎ Its strategy tenets are‎:‎ Create products that are ‎"‎in‎,‎‎"‎ turn users into fans‎,‎ promote through social media‎.‎ All put together‎,‎ these six principles have created a company that many are comparing to Apple‎.‎ Whether you‎'‎re seeking a book to help you grow your business or you simply love incredible business success stories‎,‎ The Xiaomi Way has everything you‎'‎re looking for‎.‎

• Author‎:‎ Li Wanqiang
• Publisher‎:‎ McGraw‎-Hill
• ISBN‎:‎ 9781259584534