In this book‎,‎ Sharda S‎.‎ Nandram and Karel J‎.‎ Samsom‎,‎ entrepreneurial researchers at Nyenrode Business University‎,‎ explore entrepreneurship through the lens of human behaviour‎.‎ The study presents personal stories of 60 entrepreneurs and entrepreneurial executives‎,‎ from CEOs to creative leaders in the public sector‎.‎ The book shows how mutually beneficial results can occur when the pursuit of profit is balanced with the interdependent needs of individuals‎,‎ the community and the planet‎.‎