Thom Braun‎'‎s mission‎,‎ in this eclectic and readable book‎,‎ is to get us thinking and‎,‎ whether he‎'‎s relating Plato to Persil or Descartes to Diet Coke‎,‎ that‎'‎s just what he does‎.‎ No marketer will think about their job in the same way after reading this‎.‎ Enjoyable and thought‎-provoking‎'‎ ‎- James Thompson‎,‎ Senior Vice President‎,‎ Marketing‎,‎ Diageo‎,‎ North America‎.‎ ‎'‎Thom Braun‎,‎ The Thinking Man‎'‎s Brand Manager‎,‎ has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts‎.‎ Armed with brains and a little Braun‎,‎ brand managers can become brand leaders‎'‎ ‎- Paul Walton‎,‎ Chairman‎,‎ The Value Engineers‎.‎‎'‎An original and witty reminder that the most successful brands are driven by talented thinkers‎'‎ ‎- Simon Clift‎,‎ President‎,‎ Marketing‎,‎ Unilever Home & Personal Care‎.‎ ‎'‎At last‎,‎ a brand book with a big idea‎.‎ Braun‎'‎s entertaining distillation of some of the greatest thinkers of the last 3‎,‎000 years offers provocative yet practical conclusions on how we should rethink managing our own brand‎.‎ A wonderfully fresh and stimulating read‎'‎ ‎- Adam Morgan‎,‎ author of ‎"‎Eating the Big Fish‎"‎‎.‎ ‎'‎A thoroughly stimulating and enjoyable read‎.‎ By looking at brands and branding through the lens of Western philosophy‎,‎ Braun helps us review afresh some of the fundamentals of marketing‎'‎ ‎- Jim Carroll‎,‎ Deputy Chairman‎,‎ BBH London‎.‎In this original and imaginative slant on contemporary brand management‎,‎ Thom Braun takes us into the minds of the worlds greatest Western thinkers‎.‎‎.‎‎.‎Heraclitus‎,‎ Socrates‎,‎ Plato‎,‎ Aristotle‎,‎ Descartes‎,‎ Spinoza‎,‎ Leibniz‎,‎ Locke‎,‎ Hume‎,‎ Rousseau‎,‎ Kant‎,‎ Hegel‎,‎ Nietzsche‎,‎ Wittgenstein‎,‎ and Popper ‎.‎‎.‎‎.‎to reveal what they might say about branding if they were alive today‎.‎ Filled with contemporary examples‎,‎ pragmatic insights and summaries of each philosopher‎'‎s ‎"‎top tips‎"‎‎,‎ this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking‎.‎