‎'‎[An] interesting‎,‎ informative and thought‎-provoking book‎'‎ ‎- Body & Society ‎'‎Tse[um]elon is able to offer her reader a multifaceted understanding of how femininity in Western culture is projected‎,‎ received‎,‎ shaped‎,‎ and experienced‎.‎‎.‎‎.‎ this book is an impressive example of cross‎-disciplinary scholarship‎.‎‎.‎‎.‎ This book should be read ‎- not only as an excellent model of throughgoing cross‎-disciplinary studies‎,‎ but for its frequently brilliant cultural insights‎'‎ ‎- L‎'‎esprit Cr[ac]eateur Efrat likes the last bit of this review ‎(‎Sociology‎)‎ best‎,‎ use from tseelon‎'‎s sensitive analysis onwards‎.‎‎.‎‎.‎ ‎'‎Previous authors have studied fashion and standards of beauty as key elements in social constructions of femininity‎.‎ Tse[um]elon adds to this body of work and begins to fill a gap‎.‎‎.‎‎.‎ Tse[um]elon placed advertisements in three UK women‎'‎s magazines to find participants for a survey on the meaning of personal appearance‎.‎ Each respondent was asked how circumstances‎,‎ her sense of self‎,‎ and the judgements of others affected her decisions‎.‎‎.‎‎.‎