The Internet is the fastest‎-growing‎,‎ most powerful business and sales tool the world has ever seen ‎-‎- to those who know how to use it‎.‎ IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market‎,‎ learn how to use e‎-commerce to cost‎-effectively increase market share‎,‎ and exploit the Internet‎'‎s built‎-in advantages to reach both customers and employees‎.‎Readers can trust IBM to know and provide step‎-by‎-step instructions on the best Internet techniques and strategies‎.‎ Only here will they learn IBM‎'‎s insights on‎:‎ ‎-‎- 11 essential rules for doing business online‎-‎- How to create Website content and leave the graphics to the designers‎-‎- Low‎-cost ideas to test marketing and advertising messages‎-‎- The Internet as a competitive weapon

• Book Name‎:‎ The IBM Guide to Doing Business on the Internet
• Auother‎:‎ Kendra R‎.‎ Bonnett
• Publisher‎:‎ McGraw‎-Hill
• ISBN‎:‎ 9780070318465
• Book Type‎:‎ Business