To excel in today‎'‎s exacting world‎,‎ organizations need to combine strategic planning and strategic thinking‎.‎ Strategic planning is a formal activity carried out periodically by top managers‎,‎ but it is vulnerable to change‎.‎ Strategic thinking is an informal activity that occurs intermittently throughout an organization‎,‎ but it tends to be non‎-cumulative‎.‎ Keidel offers a framework for integrating strategic planning and strategic thinking that leverages the strengths of both‎.‎ The key to his work is the application of simple geometric forms‎-especially‎,‎ 2x2 grids and triangles‎-that help organizational leaders and strategists structure their thinking and planning‎.‎ Keidel introduces four strategic categories‎-persona ‎(‎organizational identity‎)‎‎,‎ performance ‎(‎what is measured‎)‎‎,‎ puzzle ‎(‎dilemmas that are faced‎)‎‎,‎ and pattern ‎(‎how to compete‎,‎ grow‎,‎ & organize‎)‎‎.‎ Each category matches a specific geometry of thinking‎-point‎,‎ linear‎,‎ angular‎,‎ and triangular‎.‎ The payoff‎?‎ A novel way to develop strategy‎,‎ as well as a set of conceptual lenses for "reading" any other organization‎'‎s strategy‎-or any strategic argument‎.‎ Keidel‎'‎s work is illustrated with case studies from his own consulting practice and grounded in the theoretical literature underlying the various geometries of thinking‎.‎ This book will be a valuable resource for managerial and executive education in strategy‎,‎ as well as a provocative reading for organizational strategy consultants and thoughtful practitioners‎.‎