‎"‎Truly a practical guide to better business planning‎.‎ The book is friendly and easy to read‎.‎ It is especially helpful in developing the correct thought process‎,‎ which is so essential to effective strategic planning‎.‎ An indispensable corporate tool‎.‎‎"‎ Peter N‎.‎ Tan‎,‎ Senior Vice President‎,‎ Hambrecht & Quist Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face‎.‎ Whether the goal is raising start‎-up finance for a new business or requesting venture funding from a corporate parent‎,‎ a good business plan must deliver all the information decision‎-makers are really looking for‎.‎ The Definitive Business Plan ensures you do this‎.‎ Accessible to the newcomer and detailed enough for the experienced planner‎,‎ this guide explains how to tailor a plan for specific readerships and to meet specific objectives‎.‎ If you want people to part with their cash‎,‎ you need a business plan that has substance‎.‎ In this highly regarded book‎,‎ Richard Stutely will help you make sure your plan is robust enough to start‎,‎ run or revitalise any business enterprise‎.‎ The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success‎.‎ With their guided step‎-by‎-step approach the latest practical business techniques and concepts and their easy‎-to‎-read style‎,‎ The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career‎.‎ The Definitive Business Series‎.‎ Your fast‎-track to business success‎.‎