Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly‎.‎ This timely second edition of the ground‎-breaking text The Business of Sport Management has been comprehensively revised‎,‎ updated and significantly expanded in scope to meet the needs of today‎'‎s sports management students‎,‎ and equip future managers with the tools they need to succeed‎.‎ Elegantly blending theory with practice‎,‎ the text looks first at the distinctive context of sport organisations‎.‎ It then examines the sport management theories and practice within functional areas such as finance‎,‎ HRM‎,‎ marketing and strategy‎.‎ Finally it considers important issues such as risk management‎,‎ sponsorship‎,‎ retailing‎,‎ social media‎,‎ sports betting and more‎.‎ Written with a thoroughly international perspective‎,‎ this book is ideal for students of sports management on programmes of sports‎,‎ leisure and business studies‎,‎ and will also be of great interest to practitioners working in sport businesses‎.‎