Key cultural shifts have enabled a ‎"‎New sexualization‎"‎ of women‎.‎ Neoliberal‎,‎ consumerist‎,‎ and postfeminist media culture have shaped ways of understanding female sexuality‎,‎ embodied by the figure of the choosing‎,‎ empowered‎,‎ entrepreneurial consumer citizen‎-woman‎,‎ whose economic capital determines feminine success ‎(‎and failure‎)‎‎.‎ Informed by older constructs of privilege such as class‎,‎ sexuality‎,‎ race and ‎(‎dis‎)‎ability‎,‎ this version of sexiness also constrains by folding contemporary femininity back into previous panics about youth‎,‎ excess‎,‎ ‎"‎Bad‎"‎ consumption‎,‎ and appropriate feminine behavior‎.‎ In technologies of sexiness‎,‎ adrienne evans and sarah riley identify how current understandings of sexiness in public life and academic discourse have produced a ‎"‎Doubled stagnation‎,‎‎"‎ cycling around old debates without forward momentum‎.‎ Developing a theoretical and methodological framework‎,‎ they expand on the notion of a ‎"‎Technology of sexiness‎.‎‎"‎ they ask what happens and what is lost when people make sense of themselves within the complexities and contradictions of consumer‎-oriented constructs of sexiness‎.‎ How do these discourses come to ‎"‎Transform the self‎"‎‎?‎ This book provides a framework for understanding how women make sense of their sexual identities in the context of a feminization of sexual consumerism‎.‎ The authors analyze material collected with two groups of women‎:‎ the ‎"‎Pleasure pursuers‎"‎ and ‎"‎Functioning feminists‎,‎‎"‎ who broadly occupy positions across the pre‎- and post‎-thatcher eras‎,‎ and the changes brought about by the feminist movement‎.‎ As one of the first book‎-length empirical studies to explore age‎-related femininities in the context of what ‎"‎Sexiness‎"‎ means today‎,‎ the authors develop a series of insights into various ‎"‎Technologies of the self‎"‎ through analyses of space‎,‎ nostalgia‎,‎ and claims to authentic sexiness‎.‎