Children growing up in the 21st century need to understand the full range of media available to them‎,‎ both as sources of information and entertainment‎,‎ and as a means of communicating and sharing ideas‎.‎ Embedded in the primary curriculum‎,‎ media education enables children to become more fully literate for the digital age‎.‎ Grounded in best classroom practice‎,‎ this book aims to help you think about the role of media in children‎'‎s lives‎,‎ and to teach about media effectively in your classroom‎.‎ Three dimensions of media education for the 3‎-11 age range are highlighted ‎:‎ children‎'‎s own cultural experiences‎,‎ the development of critical awareness‎,‎ and opportunities for creative expression‎.‎ The chapters are written by literacy advisors‎,‎ leading academics‎,‎ teacher‎-trainers and classroom practitioners‎.‎Topics covered include‎:‎ ‎- understanding children‎'‎s relationships with media and how to build on these constructively ‎- getting to grips with ‎"‎multimodality‎"‎ ‎- developing children‎'‎s critical skills through watching and analysing moving image media ‎- broadening children‎'‎s experiences of different kinds of media and their media literacy ‎- creative media activities that promote imaginative thinking and decision‎-making ‎- the importance of social networking and social media and how to use these in the classroom In an increasingly digital world‎,‎ media education is an essential part of good teaching‎,‎ not just as a tool to teach the more traditional aspects of the curriculum‎,‎ but in its own right as an essential part of literacy‎.‎ This book is relevant to all teachers working in Primary schools‎,‎ and will be particularly helpful for Literacy Co‎-ordinators‎.‎