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سعر ومواصفات Strategies for E-Business: Concepts and Cases

  • أفضل سعر لـ Strategies for E-Business: Concepts and Cases by جوميا فى مصر هو 362 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى أكتوبر 28, 2014

المواصفات الفنية

SKU:JU030BKAEF8SNAFAMZ
اللون:Multi‎-Color
المؤلف:Tawfik Jelassi‎,‎ Albrecht Enders
الموديل:9780273710288

وصف جوميا

  • Number Of Pages 664
  • Publisher FT PrenticeHall
  • Copyright 2009
  • Edition 2 Edition

In today‎?‎s dynamic environment of new and emerging technologies‎,‎ it is critical for organisations to develop successful e‎-business strategies‎.‎ This thoroughly updated second edition of Strategies for e‎-Business applies strategic thinking to the very latest developments in technology‎,‎ including‎:‎ ‎?‎ Web 2.0 and user‎-generated content ‎?‎ Mobile communications and m‎-commerce ‎?‎ E‎-business supply chain management Strategies for e‎-Business also enables you to think critically about the subject through the following features‎:‎ ‎?‎ Critical Perspective boxes evaluate key ideas and practices ‎?‎ Financial Times articles complement the academic debate ‎?‎ Review and Discussion Questions and Recommended Key Reading explore current ideas The new edition contains 19 case studies from sources such as Harvard Business School and INSEAD‎.‎ They explore a wide range of electronic and mobile commerce strategies from multinational organisations such as Tesco‎,‎ Sony BMG and Web 2.0 application Second Life‎.‎ The second edition of Strategies for e‎-Business is ideal for MBA students‎,‎ upper level undergraduates and practitioners studying courses on strategy and technology management‎.‎ ‎"‎This book is a must‎-read for managers and entrepreneurs who want to leverage today‎'‎s technological capabilities to gain a competitive advantage in the Internet space‎.‎ The unique combination of up‎-to date strategic concepts and real‎-world case studies provides a comprehensive framework for achieving such an advantage‎.‎‎"‎ Dieter May‎,‎ Vice President‎,‎ Strategy & Business Development‎,‎ Nokia ‎?‎This is an important book to read if you want to understand the power that modern Information and Communications Technology ‎(‎ICT‎)‎ has in transforming the way work is done‎.‎ It provides some powerful concepts and shows clearly the nature of some transformative changes in the ways business is now being conducted by innovative organizations‎.‎‎?‎ Michael Scott Morten‎,‎ Jay W‎.‎ Forrester Professor of Management ‎(‎Emeritus‎)‎‎,‎ MIT Sloan School of Management ‎?‎Over the last years‎,‎ we have witnessed a dramatic acceleration in the pace of change in the online world‎.‎ New technologies‎,‎ new market opportunities and new competitors are emerging on an ongoing basis‎.‎ This book provides a thorough framework and inspiring case studies for how to deal with the opportunities and challenges of the Web 2.0 world‎.‎‎?‎ Philipp Justus‎,‎ Senior Vice President‎,‎ International and Marketplaces at PayPal‎,‎ eBay Inc‎.‎ ‎?‎This is a very important book on a very important topic‎.‎ This edition provides new insights and case studies that extend our thinking on e‎-Business strategy and value creation‎.‎‎?‎ Lynda M‎.‎ Applegate‎,‎ Henry R‎.‎ Byers Professor of Business Administration and co‎-Head of the Entrepreneurial Management Unit‎,‎ Harvard Business School Tawfik Jelassi is Professor of e‎-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees‎,‎ Paris‎,‎ France‎.‎ He is also Adjunct Professor of Technology Management at INSEAD ‎(‎Fontainebleau‎)‎‎.‎ Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany‎.‎ Previously‎,‎ he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD ‎(‎Fontainebleau‎)‎‎.‎

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