This package contains David‎,‎ Strategic Management‎:‎ Concepts and Cases 15e and access to MyManagementLab‎.‎ Important information for students‎:‎ You need both an access code and a course ID to access MyManagementLab‎.‎ Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system‎.‎ For undergraduate and graduate courses in strategy‎.‎ In today‎'‎s economy‎,‎ gaining and sustaining a competitive advantage is harder than ever‎.‎ Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity‎,‎ helping students develop their own cutting‎-edge strategy through skill‎-developing exercises‎.‎ The Fifteenth Edition has been thoroughly updated and revised with current research and concepts‎.‎ This edition includes 29 new cases and end‎-of‎- chapter material‎,‎ including added exercises and review questions‎.‎ This program will provide a better teaching and learning experience‎-for you and your students‎.‎ Here‎'‎s how‎:‎ * Guide Student‎'‎s Learning‎:‎ Proven pedagogy‎,‎ exercise sets‎,‎ and end‎-of‎-chapter material are all geared towards ensuring students grasp the concepts‎.‎* Show Concepts in Action‎:‎ 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis‎.‎ * Personalize Learning with MyManagementLab‎:‎ Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab‎.‎ This package includes MyManagementLab‎,‎ an online homework‎,‎ tutorial‎,‎ and assessment program designed to work with this text to personalize learning and improve results‎.‎ With a wide range of interactive‎,‎ engaging‎,‎ and assignable activities‎,‎ students are encouraged to actively learn and retain tough course concepts‎.‎ MyManagementLab should only be purchased when required by an instructor‎.‎ Please be sure you have the correct ISBN and Course ID‎.‎ Instructors‎,‎ contact your Pearson representative for more information‎.‎ Find out more at www‎.‎MyManagementLab‎.‎com‎.‎

• Author‎:‎ Fred David
• Publisher‎:‎ Pearson
• ISBN‎:‎ 9781292078144