Most organizations fail to take full advantage of their employees‎'‎ knowledge‎,‎ initiative‎,‎ and imagination‎.‎ In this accessible and practical book‎,‎ J‎.‎‎-C‎.‎ Spender and Bruce Strong provide a guide for building entrepreneurial workforces through carefully designed conversations between management and employees‎.‎ These ‎'‎strategic conversations‎'‎ make employees partners in the strategy development process‎,‎ engaging them to help shape the organization‎'‎s future‎.‎ The result is transformational‎:‎ instead of strategy being a dry‎,‎ periodic planning exercise for the few‎,‎ it becomes a dynamic and continuous act of co‎-creation enriched by the many‎.‎ Case studies illustrate how leading organizations have used strategic conversations to build sustained competitive advantage‎,‎ create innovative business models‎,‎ make better decisions under uncertainty‎,‎ reduce the need for change management‎,‎ and enhance employee engagement‎.‎ The book will appeal to managers‎,‎ entrepreneurs of all stripes‎,‎ and teachers and students in schools of business and public administration‎.‎

• Author‎:‎ C‎.‎ Spender‎,‎ Bruce A‎.‎ Strong
• Publisher‎:‎ Cambridge University Press
• ISBN‎:‎ 9781107621176